A fresh new look for Haldimand: new logo and brand approved

To The Haldimand Press

HALDIMAND—In April 2019, Council reviewed a proposed new logo and brand as part of its approved Economic Development Strategy. After deliberation and some suggested modifications to the concept, Council additionally approved staff recommendations to adopt the logo for corporate use.

Creating a new brand and logo to market the County was identified as a priority in 2017 following the development of comprehensive economic development and tourism strategies. The Council-approved strategies outlined the need for a strong brand to raise the County’s profile and differentiate it in the minds of prospective investors, visitors, and businesses to foster economic growth.

In 2018, the County received funding from the Ontario Ministry of Agriculture, Food, and Rural Affairs (OMAFRA) Rural Economic Development Fund to conduct the brand strategy. Hamilton-based consultants CQNS were retained to lead the brand strategy’s development, which included multiple stages of research and stakeholder engagement including online/telephone surveys, the formation of a brand steering committee, and public meetings held within each community.