CCFI report showcases agri-food consumer appreciation

By Crispin Colvin Director, OFA

There is no denying that COVID-19 has made 2020 a challenging year for the agri-food sector. This pandemic has put growers, producers, and everyone along the supply chain through countless hardships and challenges. Nevertheless, our sector has persevered. Collectively, we rolled up our sleeves to fulfill our responsibility of keeping consumer plates full of fresh, healthy, and affordable food.

The job of feeding the world felt heavier this year. But, your efforts in these trying times has reaped many benefits. Recently, the Canadian Centre for Food Integrity (CCFI) released its 2020 Public Trust report and the Ontario Federation of Agriculture (OFA) is very pleased to see that public trust in Canada’s agri-food sector is at an all-time high.