Alzheimer Society urges community to reach out: ‘Make the call’ for Alzheimer’s Awareness Month

To The Haldimand Press

HALDIMAND—In honour of Alzheimer’s Awareness Month (January), the Alzheimer Society of Brant Haldimand Norfolk Hamilton Halton (ASBHNHH) is launching a campaign to let our communities know that help is available, and no one has to face dementia alone.

According to Dr. Carrie McAiney, Schlegel Research Chair in Dementia, “the earlier the referral to the Alzheimer Society, the better the quality of life for the person with dementia and the caregiver.”

However, reaching out for the first time can be a daunting prospect for individuals and families already grappling with a diagnosis, or broader cognitive impairment. In order to inspire people living with dementia and their families to reach out and ‘make the call’, the ASBHNHH has collaborated with clients Leonard and Naome Howe to share their story of becoming involved with the Society.